Experiences are no longer a luxury; they're what people choose cities for. With 74% of global consumers expecting cities to offer new and engaging experiences, the opportunity for Melbourne's experience economy has never been greater. And we’re uniquely placed to seize it. Unlike other cities who rely on iconic landmarks, Melbourne is a city you feel, discover and keep coming back to. The question is: how do we collectively enhance the multitude of moments that make that possible?

That's the conversation the Melbourne Experience Summit is here to start.

This is a summit for people working in Melbourne's experience economy, not to sit through slide decks, but to do the real work. Expect candid conversations about what's working and what isn't, immersive sessions that put you in the driver's seat, and genuine exposure to the ideas and innovations reshaping experience economies around the world. You'll leave with fresh thinking, new collaborators, and a real stake in what Melbourne becomes