Creating content isn’t just about looking good online—it’s about inspiring action. Whether it’s booking a stay, visiting your location, or following your brand, great content connects you with your ideal customers.
Why Content Matters
Every photo, caption, blog, and video you share tells a story. With the right content strategy, you can attract attention, build trust, and motivate people to engage with your business.
Types of Content That Drive Engagement
Behind-the-Scenes Moments: Show your personality and process.
Customer Stories & Testimonials: Build trust through real experiences.
Local Insights: Share your knowledge of the region—hidden gems, local tips, or events.
Seasonal Themes: Tie content to holidays, seasons, or cultural moments.
Where to Post It
Your website blog
Social media (Facebook, Instagram, TikTok, Pinterest)
Let’s Go Victoria listing
Email newsletters
How to Write Captions & Calls-to-Action
Start with a hook (ask a question, share a tip)
Keep it conversational and on-brand
Always tell the viewer what to do next (visit, book, follow, tag, comment)
Creating a Content Plan
Use a monthly calendar to stay organised
Mix evergreen content with timely posts
Reuse content across platforms in different formats (e.g. turn a blog into an Instagram carousel)
Tools That Make Life Easier
Canva for graphics
Later or Meta Business Suite for scheduling
Google Docs or Asana for planning
Looking Ahead
The right content doesn’t just fill a feed—it builds relationships and drives results. Be intentional, tell your story, and keep testing new formats to see what resonates most with your audience.
📸 What kind of content gets the best response for your business? Let us know in the comments!
#LetsGoVictoria #ContentMarketing #TourismPromotion #LetsGoBusinessHub
Stay in the Loop!
Want the latest business tips, marketing strategies, and insider opportunities delivered straight to your inbox? Subscribe to Let’s Go Business Hub Insider Updates and stay ahead with expert insights! 🚀
🔹 Expert insights to grow your business
🔹 Exclusive promotional opportunities
🔹 First access to new resources
Join our community of thriving local businesses today! 💡👇