Creating Content That Converts:
A Guide for Tourism & Hospitality Businesses
Creating content isn’t just about looking good online—it’s about inspiring action. Whether it’s booking a stay, visiting your location, or following your brand, great content connects you with your ideal customers.
Why Content Matters
Types of Content That Drive Engagement
Where to Post It
Your website blog
Social media (Facebook, Instagram, TikTok, Pinterest)
Let’s Go Victoria listing
Email newsletters
How to Write Captions & Calls-to-Action
Start with a hook (ask a question, share a tip)
Keep it conversational and on-brand
Always tell the viewer what to do next (visit, book, follow, tag, comment)
Make it easy to read (short sentences, spacing, and line breaks)
Creting a Content Plan
- Use a monthly calendar to stay organised
- Mix evergreen content with timely posts
- Reuse content across platforms in different formats (e.g. turn a blog into an Instagram carousel)
Tools That Make Life Easier
- Canva for graphics
- Later or Meta Business Suite for scheduling
- Google Docs or Asana for planning
Looking Ahead
The right content doesn’t just fill a feed—it builds relationships and drives results.
Be intentional, tell your story, and keep testing new formats to see what resonates most with your audience.
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What kind of content gets the best response for your business?
Let us know in the comments!