When most people think of travelling around Victoria, they picture the Great Ocean Road or the laneways of Melbourne. But beyond the popular hotspots lies a treasure trove of charming small towns—each brimming with personality, local flavour, and stories waiting to be discovered.
Whether you’re chasing slow-paced escapes, quirky boutiques, community vibes or countryside serenity, these hidden gems offer a refreshing alternative to the crowds. Let’s dive into some of Victoria’s most delightful under-the-radar towns—you just might find your new favourite place. 🚗💨
Clunes feels like a film set—and for good reason. This perfectly preserved gold rush town was one of Victoria’s richest in the 1850s, and its wide main street, historic architecture, and vintage shopfronts have starred in several Aussie films.
It’s best known as Australia’s premier Booktown, hosting a massive annual book festival and celebrating the written word year-round. While some of the original bookshops have closed, the town still offers a rich mix of heritage, creativity, and small-town warmth.
Don’t miss: A coffee or brunch at Café Fifty Two—a welcoming local favourite with seasonal dishes and great coffee—and a wander through the Clunes Market (held on the second Sunday of each month), where you’ll find handmade goods, fresh produce, and community vibes in spades.
This South Gippsland delight punches well above its weight. Meeniyan’s art scene, farm-to-table food culture, and strong community spirit make it a joy to visit. It’s become a hub for live music thanks to the Meeniyan Town Hall, which regularly hosts big-name Australian and international acts.
You’ll find great eateries (Trulli Pizza is legendary), handmade goods, and scenic drives leading in all directions. It’s also a handy stop on the way to Wilsons Prom.
Don’t miss: A picnic from the Meeniyan Pantry & Cellar under the trees at Tanderra Park.
Officially Australia’s First Notable Town, Maldon has kept its old-world charm alive with horse-drawn carriages, vintage stores, and the puffing Maldon steam train. Tucked in the Central Goldfields, it’s a dream for antique lovers, history buffs, and weekend wanderers.
The town centre is perfect for leisurely strolls with heritage buildings, galleries, and welcoming pubs on every corner. Plus, it hosts fantastic festivals like the Maldon Folk Festival.
Don’t miss: Climbing Mount Tarrengower Lookout for stunning panoramic views.
Nestled in High Country wine country, Beechworth is best known for its rich gold rush history—but there’s more to it than that. Think award-winning bakeries, boutique wineries, and artisanal everything.
Wander the picturesque main street, explore the fascinating Burke Museum, or sip local drops at a nearby cellar door. It’s a dreamy escape for foodies and romantics alike.
Don’t miss: Beechworth Bakery’s famous Ned Kelly Pie, and a tasting at Pennyweight Winery.
If Birregurra rings a bell, it’s probably because of Brae—one of Australia’s best (and most booked-out) restaurants. But there’s more to this Otways gateway than fine dining.
This unassuming town charms with its creative energy, rustic landscapes, and thriving local food scene. Stroll past weatherboard cottages, grab artisan produce, and browse art by local makers.
Don’t miss: A walk along the nearby Barwon River trail and if you’re in town on the third Sunday of the month, head to the Colac Growers & Makers Market—a vibrant hub for local produce, baked goods, crafts, and friendly community vibes.
With its vibrant arts community and scenic surrounds, Yackandandah is a joy to explore. This North East Victorian town has a lively main street full of galleries, locally made wares, and inviting coffee shops.
Yack (as the locals call it) has a fiercely independent spirit and a genuine friendliness that makes you feel right at home. It’s the kind of place where a quick stop turns into a whole afternoon.
Don’t miss: A relaxed bite or coffee at Two Sisters on High, a charming café known for its home-style menu and warm service, and a visit to Sluga Gallery for stunning contemporary works in a beautiful heritage space.
Local Tips for Your Country Town Adventures 🧳🗺️
🔹 Pack for flexibility – Small towns may have limited opening hours, especially mid-week. Check ahead for café or gallery times.
🔹 Support small – These towns thrive on visitors who buy local. A handmade candle or slice from the bakery goes a long way.
🔹 Chat with locals – Want a secret swimming spot or best-kept trail? The person behind the counter at the general store probably knows.
🔹 Take the scenic route – Skip the freeway when you can. The country roads are where the magic happens (plus lots of photo ops!).
🔹 Respect the pace – Part of the charm is the slower rhythm. Embrace it. Breathe it in. Stay an extra night if you can.
Final Thoughts: Big Personality, Small-Town Soul 🌟
Victoria’s small towns might be quiet, but they speak volumes when it comes to authenticity, beauty, and soul. They’re not just stopovers—they’re destinations in their own right, each offering a unique experience far from the usual tourist trails.
So next time you’re planning an escape, consider skipping the big-name stops and following the road less travelled. The real Victoria is waiting to surprise you.