5 Smart (and Free) Ways to Boost Your Visibility as a Victorian Tourism Business

Boost Your Tourism Business Visibility
Free & Easy

If you’re running a tourism, hospitality, or entertainment business in Victoria, you already know how important it is to get in front of the right audience — especially in the lead-up to busy seasons. But standing out doesn’t always require a big budget.

In fact, there are plenty of effective (and free) ways to improve your visibility and reach more people who are actively planning their next local escape.

Here are five smart strategies that can help boost your exposure without costing a cent

Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is often the first impression you’ll make — especially with visitors searching “near me” or planning a trip. Make sure your profile is claimed, fully completed, and updated with:

Accurate opening hours and contact details
High-quality images
A compelling description with relevant keywords
Recent posts and events

Encourage happy customers to leave reviews, as fresh feedback signals trust and relevance to both Google and potential guests.

Partner with Nearby Businesses

Collaboration is one of the most powerful tools in regional tourism. By teaming up with complementary businesses — like a winery partnering with a local food truck, or a B&B linking with nearby attractions — you expand your reach instantly.

Here are a few simple ways to collaborate:

Cross-promote each other on social media
Create joint experiences or packages
Refer guests directly (via signage, printouts, or email)

It’s a win-win for everyone, and visitors love discovering well-connected local experiences.

Get Featured in Local Blogs and Social Pages

Many travellers plan their weekends based on recommendations from trusted local sources — and that includes blogs like Let’s Go Victoria.

You don’t need a PR agency to get featured. Reach out to bloggers, Instagram pages, and tourism platforms that promote regional travel. Send a short message introducing your business, share a few high-res images, and suggest how you could be a good fit for their audience.

Pro tip: Keep it personal and highlight what makes your business unique or seasonal right now.

Use Regional Hashtags and Reels

Organic social media still works — but only if you’re strategic. Instead of just posting and hoping, try these small tweaks:

Use specific, regional hashtags like #YarraValleyWeekends, #ExploreVictoria or #VisitGreatOceanRoad
Create quick behind-the-scenes or guest experience Reels to reach new eyes
Tag local councils, VIC tourism pages, and community groups

Short-form content like Instagram Reels is currently favoured by the algorithm, and regional tags help you show up in front of people looking for local inspiration.

Popular Regional Hashtags

ExploreVictoria
VisitVictoria
YarraValleyWeekends
GreatOceanRoad
PhillipIsland
DandenongRanges
ThingsToDoVictoria
WhatsOnVictoria
RegionalVictoria

Get Listed on Curated Local Platforms

When people are looking for where to go, what to do, or where to stay — they often turn to curated platforms that showcase standout businesses.

Being listed on a high-quality local discovery site builds your credibility, improves your SEO, and helps connect you with people already planning trips.

At Let’s Go Victoria, we specialise in showcasing tourism, hospitality, and entertainment businesses across the state. Our listings are designed to help you stand out — with visual features, review tools, direct messaging, and promotion via blog and social channels.

Final Thoughts

Marketing doesn’t have to be overwhelming or expensive. By making a few smart moves — and putting your business in the right places — you’ll start seeing stronger visibility and more engaged customers.