Get Featured
    0
    Get Featured

    How Victorian Tourism Businesses
    Can Get Discovered Online

    It doesn’t matter how brilliant your accommodation, tour, winery, or event is — if people can’t find you online, you’re missing out on bookings.

    In 2026, more travellers are planning their visits digitally — searching for places to stay, eat, and explore on their phones before they even leave home.

    For Victorian tourism and hospitality businesses, that means your online presence matters more than ever.

    Here’s how to make sure your business isn’t just online — but discoverable, visible, and ready to convert curious browsers into excited customers.

    8 Ways to Get Discovered Online

    01
    Claim and Optimise Your Google Business Profile
    This is one of the most powerful (and free) tools for getting discovered in local search results and Google Maps.
    • Add high-quality photos (and keep them fresh)
    • Ensure your opening hours are accurate
    • Choose the right business categories
    • Actively request and respond to reviews

    Google prioritises active, complete profiles — so don’t set and forget.

    02
    Make Sure Your Website Works for You
    Your website should inform, inspire, be easy to navigate and guide visitors to take action.
    • Keep the design clean and simple
    • Include strong calls to action (e.g. “Book Now” or “View Tour Packages”)
    • Optimise for mobile
    • Make sure your site loads quickly

    A great website turns visitors into customers.

    03
    Get Listed Where People Are Looking
    Being listing on the right platforms increases your chances of being found by more travellers.
    • Tourism platforms like Let’s Go Victoria
    • Regional visitor sites
    • Local directories & chambers
    • Experience-based platforms

    The more places you’re visible, the more discoverable you are.

    04
    Use SEO to Speak Your Customers’ Language
    Help search engines understand what your business is about so the right people can find you.
    • Use location-based keywords
    • Write clear headings and descriptions
    • Create content that answers visitor questions
    • Experience-based platforms

    Good SEO helps the right people find you, faster.

    05
    Show Up Where Your Audience Spends Time
    Be visible and engaging on social media platforms where travellers and locals discover businesses.
    • Post regularly (even once or twice a week)
    • Use hashtags that reflect your region and niche
    • Share behind-the-scenes, specials & real experiences
    • Encourage guests to tag you

    Engaging content builds visibility and brings your business to life.

    06
    Use Reviews to Build Trust (and Boost SEO)
    Reviews influence decisions and help your search visibility across Google and other platforms.
    • Ask happy guests to leave a review
    • Include links to your review platforms in emails or confirmations
    • Always respond to reviews

    Positive reviews + professional responses = more bookings.

    07
    Join Platforms that Actively Promote You
    Some directories go beyond just listing you - they actively promote your business.

    Example: Let’s Go Victoria offers:

    • A dedicated business listing with gallery images, social links & video
    • Built-in reviews, direct messaging & search filters
    • Promotional posts in our newsletter & social media

    Boost your visibility across Victoria without starting from scratch.

    08
    Track, Learn & Improve Over Time
    Keep an eye on what's working and make small tweaks to grow your visibility and bookings.
    • User Google Analytics & Search Console
    • Track your top-performing pages & content
    • Keep your listings & content fresh and up to date
    • Test, learn and keep improving

    Small improvements today lead to big results tomorrow.

    Where to Next?

    You don’t need to master every platform or channel overnight.

    Start with the basics: get visible in search, make your listings shine, and put your best content where visitors are already looking.

    Small steps today, more visitors tomorrow.

    Looking for an affordable way to increase your visibility across Victoria?

    Create your listing on Let’s Go Victoria — from just $249/year, it’s a simple step toward growing your audience.

    Get Started - List Your Business

    Your Getting Started Essentials

    Simple steps and practical guidance to help you get set up and start strong.

    Social Media Marketing for Tourism & Hospitality Businesses
    Social Media Marketing for Tourism & Hospitality Businesses
    Want social media to actually work? Start here.
    Read More
    How to Get Featured in Local Media & Travel Blogs
    How to Get Featured in Local Media & Travel Blogs
    Got a story to tell? Here’s how to get it in front of the right audience.
    Read More
    Creating Content That Converts
    Creating Content That Converts: A Guide for Tourism & Hospitality Businesses
    Learn how to create content that grabs attention and drives real results for your business.
    Read More

    Not sure what’s next? Keep exploring the Business Hub

    Getting Started

    Set up your listing the right way

    Marketing & Visibility

    Get found by the right people

    Growth & Strategy

    Plan smarter, grow steadily

    Insights & Inspiration

    Trends, ideas & fresh thinking

    Collaboration & Community

    Connect, partner, belong