Apollo Bay Museum displays a collection of historical artefacts relating to the history of Apollo Bay and its surrounds. The heritage-listed Cable Station houses three vast rooms of objects and photographs.

Features include items from local shipwrecks such as the Casino, Wollamai and Speculant as well as tools, furniture and textiles from as far back as the 19th century.

A collection of family histories is also available for viewing.

There is also an extensive photographic collection.