How Victorian Tourism Businesses Can Get Discovered Online
Your simple guide to standing out, getting found, and reaching more visitors in 2025.
It doesn’t matter how brilliant your accommodation, tour, winery, or event is — if people can’t find you online, you’re missing out on bookings.
In 2025, more travellers are planning their visits digitally — searching for places to stay, eat, and explore on their phones before they even leave home. For Victorian tourism and hospitality businesses, that means your online presence matters more than ever.
Here’s how to make sure your business isn’t just online — but discoverable, visible, and ready to convert curious browsers into excited customers.
Claim and Optimise Your Google Business Profile
This is one of the most powerful (and free) tools for getting discovered in local search results and Google Maps. Yet many businesses either haven’t claimed their listing or haven’t kept it updated.
✅ Tips:
- Add high-quality photos (and keep them fresh)
- Ensure your opening hours are accurate
- Choose the right business categories
- Actively request and respond to reviews
Google prioritises active, complete profiles — so don’t set and forget.
Make Sure Your Website Works for You
Your website is more than a digital brochure. It should clearly show what you offer, be easy to navigate on mobile, and guide visitors to book, call, or message you.
✅ Tips:
- Keep the design clean and simple
- Include strong calls to action (e.g. “Book Now” or “View Tour Packages”)
- Optimise for mobile — most users are on phones
- Make sure your site loads quickly (slow = lost visitors)
Get Listed Where People Are Looking
Having your own website is essential — but don’t stop there. People search on a variety of platforms when planning travel, so being listed on relevant directories increases your chances of being found.
✅ Try:
- Tourism-specific platforms like Let’s Go Victoria
- Regional visitor sites
- Local chamber or business group directories
- Experience-based platforms (like wine trails or hiking guides)
The more places you’re visible, the more discoverable your business becomes.
Use SEO to Speak Your Customers’ Language
SEO (search engine optimisation) sounds technical, but it’s really just about helping search engines understand what your business is about — so the right people can find you.
✅ Quick SEO wins:
- Include location-based keywords on your website (e.g. “farm stay in the Grampians”)
- Write clear headings and descriptions
- Use alt text on your images
- Create content that answers common visitor questions (e.g. “Top Things to Do in Daylesford with Kids”)
Show Up Where Your Audience Spends Time
Social media isn’t just about likes — it’s about visibility. Tourists and locals alike discover businesses through Facebook, Instagram, and TikTok, especially when your content is engaging and visually appealing.
✅ Tips:
- Post regularly (even once or twice a week)
- Use hashtags that reflect your region and niche
- Share behind-the-scenes moments, seasonal specials, and real experiences
- Encourage guests to tag you — user-generated content boosts credibility and reach
Use Reviews to Build Trust (and Boost SEO)
Reviews don’t just influence buying decisions — they also help your search visibility. Google and other platforms reward businesses that consistently get and respond to reviews.
✅ Tips:
- Ask happy guests to leave a review (right after their visit)
- Include links to your review platforms in emails or booking confirmations
- Always respond, whether it’s praise or constructive feedback
Positive reviews + professional responses = more bookings.
Join Platforms that Actively Promote You
Some directories go beyond just “listing” you — they help drive traffic, promote you on socials, and connect you with a bigger audience.
✅ Example:
Let’s Go Victoria offers:
- A dedicated business listing with gallery images, social links, and video
- Built-in reviews, direct messaging, and search filters
- Promotional posts in our newsletter & social media
It’s an easy way to boost your visibility across Victoria without starting from scratch.
Where to Next?
You don’t need to master every platform or channel overnight. Start with the basics: get visible in search, make your listings shine, and put your best content where visitors are already looking.
Looking for an affordable way to increase your visibility across Victoria?
👉 Create your listing on Let’s Go Victoria — from just $249/year, it’s a simple step toward growing your audience.
Stay Connected & Keep Growing
We’re here to help your business succeed, and we’d love to hear from you! Have a topic you’d like us to cover? Want to share your success story? Reach out to us anytime at [email protected]
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