How to Create & Optimise Your Business Listing

A well-crafted business listing is the foundation of your success on Let’s Go Victoria. It’s your opportunity to showcase what makes your business special and attract more visitors. Here’s how to create and optimise your listing for maximum impact.

Why Your Business Listing Matters

Your listing serves as your online storefront. A complete, engaging, and well-optimised profile increases visibility and encourages potential customers to visit, book, or engage with your business.

Key Steps to Create Your Let's Go Victoria Listing

Find & Claim Your Listing

Search your business on Let's Go Victoria. If it exists, click on it and select 'Claim listing' at the top right.

Create a New Listing

No listing? No worries. Click on 'Get Featured or Promote' from the menu and follow the prompts to create a new one.

Start Customising Immediately

Please allow up to 24 hours for your listing to be verified by our team, however you can start customising your listing right away.

Get Verified

Once verified, the 'Claim listing' badge will be removed and your listing will be flagged as verified on our website.

Optimisation Tips

Use High-Quality Images

Photos should showcase your space, products, and experiences.

Use bright, clear images that reflect what visitors can expect in real life—think atmosphere, detail, and personality.

A mix of wide shots and close-ups helps tell a complete story and makes your listing more engaging.

Write a Compelling Description

Highlight what makes your business unique and worth visiting.

Focus on your story, what you offer, and the experience visitors can expect.

Keep it clear, welcoming, and easy to read—this is your chance to turn interest into action.

Keep Your Information Updated

Ensure contact details, hours, and website links are accurate.

Regular updates build trust and prevent frustration.

If your hours change seasonally or you’re running special events or offers, make sure your listing reflects it.

Encourage Customer Reviews

Positive reviews build trust and attract more visitors.

Ask happy customers to leave a review and respond where possible to show you’re engaged.

Authentic feedback helps future visitors feel confident choosing your business.

Use Keywords Wisely

Include relevant keywords to help customers find your business easily.

Think about what people are searching for—your location, category, and key experiences.

Use natural language rather than stuffing keywords, so your listing stays readable and effective.

Showcase What Makes You Unique

Highlight your point of difference—your story, your location, your experience.

What do you offer that others don’t? Whether it’s a standout setting, a signature product, or a personal touch, make it clear why someone should choose you over the rest.

Summary

A well-optimised business listing increases your visibility and helps you stand out in a competitive market. By using high-quality images, engaging descriptions, and keeping your information up to date, you’ll attract more visitors and improve your chances of converting them into loyal customers.